How To Optimize Google My Business Listing To (Generate Sales)

20% of your local optimization efforts will give you 80% of your results.

Wondering how?

With Google My Business.

Google My Business (GMB): A free listing of your business’ operating information, reviews, posts, images and much more.

Google My Business

Most of the people you’d come across; consider GMB as just another place to display information about the business.

But that’s not true!

If you haven’t used Google My Business to its core, you are leaving money on the table.

If used correctly, Google My Business is such a powerful tool that can bring you more and more business!

How?

Here it is…

1) Ensure The Information Is Complete And Consistent
Don’t let your audience guess or assume about you. Make sure your listing details communicate enough facts. Try to provide as much information as GMB asks for.

If you’ve just entered NAP (Name, Address, Phone) on your listing and waiting for wonders to happen, then let me tell you, this is a complete waste of your time.

Also,

Ensure the information you’ve entered on the listing is EXACTLY THE SAME as on your website.

Inconsistencies in the information will negatively impact your search ranking.

Google-my-business2

2) Verify Your Listing (If You Haven’t Done It Yet)
This is the key to unlock all the GMB features.

To verify your listing, you’ll be required to submit a code that is sent to your business address.

If you’re expecting some business through GMB, it is highly important to verify your business. With so many fake business registrations every day, a user would not prefer to make a purchase from an unverified listing.

After verification, you’ll need to keep an eye on the inbox associated with your Google My Business Listing, for any emails from Google. Google may unverify any listing if it determines that the account is inactive for a significant duration of time.

3) Google My Business Descriptions ARE BACK!
Google My Business had descriptions back in 2015-2016. They were suddenly gone and since then businesses had no descriptions; which left the users assuming your products and services.

Well, the good news is…

Business Descriptions are back!

With Google My Business descriptions, you have the chance to describe your business to your audience and explain what makes you different from your competitors.

Google My Business Descriptions come with a character limit of 750. So, you can get your message conveyed to the people and simultaneously optimize the listing by using relevant keywords.

Optimize Google My Business

4) Get More And More Reviews (And Respond To Them)
As described by Neil Patel in one of his articles,

Good reviews = sales. More good reviews = more sales.

90% of people read reviews before purchasing because everybody likes the second opinion.

Ask your customers to review your business. But just gathering reviews won’t help. You need to acknowledge them.

All of them!

The positive ones, the negatives, the neutrals.

5) Update Your Business Hours And Payment Options
Make sure your business operating hours are accurate. Update your working hours for any special events. Make sure that you don’t lose any customer because of incorrectly listed business hours.

Also, update your listing for any changes in the payment options.

Also read: 7 Reasons Why Businesses Need To Invest In SEO 2018

6) Choose Best Google My Business Category For Your Business
Be specific while picking a category for your business. Consider your targeted keywords.

Be careful though. Don’t stuff your listing with keywords.

Remember to be specific. Don’t put “Cosmetology” if you run a “Nail Salon.”

7) Pictures, Pictures, And More Pictures
Pictures speak volume!

According to Google, businesses with photos see 35% more clicks to their website and 42% more requests for driving directions on Google Maps.

Adding photos of your business is a great way to let your customers get a “behind-the-scenes” look at what your company is all about… AND it can go a long way in promoting your business.

People don’t want to see stock images but the real face of your business – who you are, what you do and where you’re located.

The most important image in your GMB listing that gets the most exposure and has the most impact, is your ‘Profile Picture’.

However, the cover image is also of paramount importance, as it shows up front and center on your listing. You can also add other pictures based on the business you operate in; this might include pictures of interior and exterior of the business, goods and/or services your business, your staff or employees or any other picture that can summarize or describe your business.

8) Google My Business Videos
You can also add videos. Videos must be:

30 seconds or shorter
100 MB or smaller
720p resolution or higher
Unlike images, videos are not a ‘must have’. However, adding one will make you stand out among other businesses.

Creating a video will not take you any extra equipment or any video editing software. Just pick up your smartphone; take, save and share the video. This video must be taken at your location. Any commercials or advertising videos will be removed.

9) Add Posts To Share Business Updates
Google launched its ‘POST’ feature on all businesses in 2017. With this feature, you can post updates and offers to your listing. You can advertise the latest offers, share updates about new products/services or any special event for free.

Google Posts allows you to add text, photos, gifs, and even call-to-action buttons like ‘Buy’, ‘Sign Up’, ‘Learn More’, ‘Get Offer, ‘Reserve’, etc.

You can create posts only after you’ve verified your Google My Business Account.

However, Google My Business Posts disappear after seven days unless you set a shorter time frame. So, be time specific while crafting the post.

Conclusion:
Google My Business presents your business information to potential prospects. It gives you an opportunity to interact with your customers.

Not optimizing your Google My Business listing is like not opening door to a customer knocking at your door.

It’s an opportunity!

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Types of Automatic Spring Making Machines

Automatic Spring Making Machines are beneficial inventions of technology. These types of equipment are being used in factories for manufacturing springs of various kinds. It is extremely easy to operate these machines. Technical engineers need not spend much time learning how to operate this machine. These machines are also equipped with modern design and features that help get the work done easily and faster.

2 Types of automatic spring making machines:

There are numerous brands and companies known for the manufacture and export of automatic spring making machines.

There are two most common types of automatic spring making machines

Pottery Device
Computerized Former

Both the types mentioned above have their features and benefits. A common factor for both types is that these are effective and efficient.

Features of Pottery Device:

Nowadays, most of the technicians and engineers are using the computerized type of spring maker. The pottery device type is also easy to use if the person is comfortable with the computerized type. Some common features of pottery devices are listed below.

The pottery device has an easy installation procedure. It requires a simple programming technique.
This device is known to get the work done faster because of its functional slides and other parts.
It does not require frequent fitting and removal of tolls for manufacturing different products.
If specific tools are required for manufacturing specific products, tools can be connected easily with this device.
It eliminates any instability occurred when the machine is in a circular motion.

Features of Computerized Spring Former:

As the name suggests, this type is considered a little modern compared to the other type. It has almost similar features to the pottery device and is easy to operate. Some of the common features of computerized Spring former are listed below.

Twin Axle Rotary Quill and Bending are the two basic units available for making the spring. This machine is capable of incorporating these units either separately or together based on the requirements.
The wire diameter of the spring should be between 0.8 and 1.8 in diameter.
Different types of wires and springs can be manufactured without changing tools.
It also consists of a 360-degree rotary device for bending, coiling, and cutting during manufacturing. This helps to save time and get the work done faster.
This machine does not have a wire rotation disc as the rotary device is available to get the work done quickly.
A programming file should be set up before beginning the production. This file can be accessed with USB’s help if the same product needs to be manufactured once again. Reusability is always beneficial, and it helps to save time as well.

Different factories use different types of automatic spring making machines. It is important to choose the right type of machine to increase production. The right machine can be chosen based on the nature of the products to be manufactured, manpower available, cost, location, etc. It is important to analyze all these factors and then choose a machine for maximum benefit.

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